Force Motors has launched its first passenger vehicle, the Force One SUV. The Force One SUV is available in one variant only and only in 4×2. Amitabh Bachchan has been roped in as thh brand ambassador for an year and has ordered two units of the SUV for his personal use. The Force One SUV is priced at Rs. 10.65 lakhs (ex-showroom, Delhi), Rs. 11.1 lakhs (ex-showroom, Mumbai) and has an ARAI certified mileage of 12 kmpl. Deliveries start from 1st September, 2011. The Force One SUV is powered by a Mercedes-Benz engine and features dual mass flywheel. The 2.2-liter Daimler sourced motor produces 141 bhp of power at 3800 RPM and 320 Nm of torque between 1600-2400 RPM. The engine is Euro 5 ready and is optimized for -20 degree temperature. Mated a 5-speed gearbox from Mercedes-Benz, the One SUV has been tested in U.K.
Force Motors has collaborated with Daimler for 40 years and partnered with them for 30 years. The company will come up with a top end MPV in collaboration with Daimler later, they don’t plan to launch any passenger car. Another SUV in 2014. 21 dealers in India by September, 2011. Vehicle has been extensively tested, even in Leh! Dual AC vents for all rows, leather upholstery, second row will be 3 and 2 seater. Reverse parking sensors present. Amitabh Bachchan is the brand ambassador for one year. The company tested 50 prototypes. The Force One SUV has been manufactured at the company’s facility in Pithampur, MP.
The Force One is based on the Guangdong Foday Explorer III and is the first Indian SUV to have CED coating. It has three rows of seats and is a 7-seater, but last row seems suitable only for kids. The last row is forward facing and can be folded. Ride and handling has been tuned by Lotus Engineering, UK. Projector headlamps and day time running lights are standard but there is no ABS and airbags present. ABS variant will be launched in 2012. 4WD version to be launched in March, 2012.
The Force One has a top speed of 160 kmph and is available in five colours – Intense Black, Bold White, Robust Blue, Fierce Red and Emphatic Grey. The official Force One website is here
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